Reddit Ads Audit

Vegamour Reddit Ads

Full campaign audit with ad creative, targeting, funnel metrics, and performance data. July 1 - August 7, 2026.

$
Account Overview
Total Spend
$3,293.61
Reach
274,901
Impressions
401,718
eCPM
$8.20
CPV
$0.39
Purchase ROAS
45.98%
↓
Full Funnel Metrics
Page Visits
2,226
742 view + 1,484 click
eCPA: Page Visit
$1.48
View Content
1,743
437 view + 1,306 click
eCPA: View Content
$1.89
Add to Cart
63
50 view + 13 click
eCPA: Add to Cart
$52.28
Purchases
19
17 view + 2 click
eCPA: Purchase
$173.35
Purchase Revenue
$1,514.36
■
Campaign Performance Breakdown
Campaign Status Spend Reach Impressions eCPM Page Visits View Content Add to Cart Purchases Purchase Rev ROAS
GRO Hair Serum for Men Active $800.69 58,607 99,445 $8.05 471 117 17 9 $561.91 70.18%
GRO Ageless Active $697.96 54,844 84,813 $8.23 461 407 27 7 $772.12 110.63%
GRO Hair Serum Active $485.77 43,672 60,838 $7.98 285 123 13 1 $50.38 10.37%
GRO Lash Serum Inactive $443.71 49,492 54,549 $8.13 322 354 4 1 $72.76 16.40%
GRO+ Supplements Inactive $433.34 44,995 49,545 $8.75 333 373 0 1 $57.19 13.20%
GRO Shampoo & Conditioner & Serum Inactive $432.14 50,619 52,528 $8.23 354 369 2 0 $0.00 0.00%
TOTALS $3,293.61 274,901 401,718 $8.20 2,226 1,743 63 19 $1,514.36 45.98%
🔍
Detailed Cost-Per-Action by Campaign
Campaign eCPA: Page Visit eCPA: View Content eCPA: Add to Cart Add to Cart Value eCPA: Purchase
GRO Hair Serum for Men $1.70 $6.84 $47.10 $390.00 $88.97
GRO Ageless $1.51 $1.71 $25.85 $1,208.00 $99.71
GRO Hair Serum $1.70 $3.95 $37.37 $369.00 $485.77
GRO Lash Serum $1.38 $1.25 $110.93 $228.00 $443.71
GRO+ Supplements $1.30 $1.16 $0.00 $0.00 $433.34
GRO Shampoo & Conditioner & Serum $1.22 $1.17 $216.07 $198.00 $0.00
TOTALS $1.48 $1.89 $52.28 $2,393.00 $173.35
★
Key Takeaways
GRO Ageless: Best Performing Campaign
110.63% Purchase ROAS (only campaign above 100%). $697.96 spent, $772.12 purchase revenue, 7 purchases at $99.71 CPA. Also generated $1,208.00 in add-to-cart value (highest of any campaign) and 407 content views. This campaign is profitable and driving strong intent.
GRO Hair Serum for Men: Strongest Volume Driver
Highest spend at $800.69 with 9 purchases (most of any campaign) at $88.97 CPA. 70.18% ROAS with $561.91 purchase revenue. Largest reach (58,607) and impressions (99,445). The men's market is responding well to Reddit targeting.
Click-Optimized vs. Conversion-Optimized
The 3 active conversion-optimized campaigns (Men, Ageless, Hair Serum) generated all 17 web-view purchases and drove 2,226 page visits. The 3 inactive click-optimized campaigns (Lash, Supplements, Shampoo) drove cheaper traffic ($0.93-$1.01 CPC vs. $2.80-$3.42) but only produced 2 web-click purchases combined. Conversion optimization is clearly the winning strategy.
Funnel Health: Strong Top, Narrow Bottom
2,226 page visits at $1.48 eCPA is excellent top-of-funnel efficiency. 1,743 content views and 63 add-to-carts show solid mid-funnel engagement. The 63 add-to-cart to 19 purchase conversion rate (30.2%) is healthy. The main bottleneck is page visit to add-to-cart (2.8%), suggesting landing page optimization could unlock more conversions.
GRO Shampoo: Zero Purchases
$432.14 spent with 0 purchases and 0.00% ROAS. Had 354 page visits and 369 content views, so it drove traffic, but no conversions. Only 2 add-to-carts. Campaign was paused appropriately.
1
Campaign Details by Product
GRO Hair Serum for Men
Active
Spend
$800.69
Reach
58,607
Impressions
99,445
Purchases
9
CPA
$88.97
Revenue
$561.91
ROAS
70.18%
Targeting: Communities
r/tressless r/HairLoss r/Haircare r/malegrooming r/MensHealth r/30PlusSkinCare r/malehairadvice r/AskMenOver30 r/fitness r/bald r/malelifestyle r/selfimprovement
Targeting: Keywords
men hair loss men hair growth hair loss treatment men hair thinning men male pattern baldness receding hairline minoxidil alternative men hair growth serum men men grooming hair hair regrowth men balding remedy stop hair loss men thicker hair men finasteride alternative natural hair loss treatment men hair supplement men biotin men hair vitamins men scalp treatment men men hair care routine DHT blocker natural hair loss reddit tressless recommendations

Gender: Male | Geo: United States | Age: 21-54 | Objective: Conversions

Note: Campaign and ad group structure built via API. Ads were entered directly in the Reddit Ads dashboard.

GRO Ageless
Active
Spend
$697.96
Reach
54,844
Impressions
84,813
Purchases
7
CPA
$99.71
Revenue
$772.12
ROAS
110.63%
Headline Options Provided (25 total, ads created in dashboard)
Approved Give Gray Hair the Care It Deserves
Flagged Your Growth Routine, Evolved

25 headline options were provided across 5 categories: Curiosity-Driven, Problem-Aware, Science-Forward, Social Proof, and Direct Benefit. Ads were created in the Reddit dashboard using these options.

Targeting: Communities
r/30PlusSkinCare r/AgingGracefully r/beauty r/FancyFollicles r/Haircare r/HaircareScience r/RedditOver40 r/SilverSisters r/TheGirlSurvivalGuide
Targeting: Keywords
gray hair care grey hair treatment silver hair care aging hair gray hair serum anti aging hair mature hair care hair over 40 hair over 50 going gray gracefully gray hair vitamins hair thinning menopause postmenopausal hair loss gray hair products hair loss after 40 embrace gray hair

Gender: Female | Geo: United States | Age: 35+ | Objective: Conversions

GRO Hair Serum
Active
Spend
$485.77
Reach
43,672
Impressions
60,838
Purchases
1
CPA
$485.77
Revenue
$50.38
ROAS
10.37%
Ad Creative (4 Video Ad Variants, Option B Selected)
Video Ad 1
Thinning Hair? There's a Plant-Powered Fix.
Vegamour's GRO Hair Serum uses clinically tested phyto-actives to support thicker, fuller-looking hair without harsh chemicals. 100% vegan, cruelty-free, and no known side effects.
Shop Now
Video Ad 2
Thicker, Fuller Hair Starts Here.
See visible results in as little as 90 days. GRO Hair Serum is powered by mung bean, curcumin, and red clover for a clean approach to hair wellness. No minoxidil, no Rx.
Shop Now
Video Ad 3
Still Using Minoxidil?
Switch to something cleaner. GRO Hair Serum is a plant-based, clinically tested alternative with no known side effects. Powered by mung bean, curcumin, and red clover.
Shop Now
Video Ad 4
Plant-Powered Hair Growth
Vegamour's bestselling GRO Hair Serum is 100% vegan, cruelty-free, and backed by clinical results. Supports thicker, fuller-looking hair without harsh chemicals.
Shop Now
Targeting: Communities
r/tressless r/HairLoss r/FemaleHairLoss r/Haircare r/HaircareScience r/beauty r/SkincareAddiction r/30PlusSkinCare r/FancyFollicles r/NaturalBeauty r/VeganBeauty r/CleanBeauty
Targeting: Keywords
hair loss treatment hair growth serum thinning hair hair loss serum hair regrowth minoxidil alternative natural hair growth plant based hair care vegan hair serum hair shedding postpartum hair loss hair loss women vegamour gro hair serum thicker hair hair wellness clean beauty hair cruelty free hair care

Gender: All | Geo: United States | Age: 21-54 | Objective: Conversions

Landing Page: vegamour.com/products/gro-hair-serum

GRO Lash Serum
Inactive
Spend
$443.71
Reach
49,492
Impressions
54,549
Purchases
1
CPA
$443.71
Revenue
$72.76
ROAS
16.40%
Ad Copy
Longer Lashes, No Prescription
GRO Lash Serum is prostaglandin-free and clinically shown to promote thicker, fuller-looking lashes. Plant-based, vegan, no irritation. From $57/mo.
Shop Now

Objective: Clicks | Landing Page: vegamour.com/products/gro-lash-serum

GRO+ Supplements
Inactive
Spend
$433.34
Reach
44,995
Impressions
49,545
Purchases
1
CPA
$433.34
Revenue
$57.19
ROAS
13.20%
Ad Copy
Biotin Gummies That Work
GRO Biotin Gummies for thicker, stronger hair. Vegan, plant-based. $28/mo.
Shop Now

Objective: Clicks | Landing Page: vegamour.com/products/gro-biotin-gummies-for-hair

Note: Supplement ads require FDA disclaimer compliance.

GRO Shampoo & Conditioner & Serum
Inactive
Spend
$432.14
Reach
50,619
Impressions
52,528
Purchases
0
CPA
N/A
Revenue
$0.00
ROAS
0.00%
Ad Copy
Shampoo for Thinning Hair
GRO Revitalizing Shampoo and Conditioner. Plant-based, sulfate-free. $76/mo.
Shop Now

Objective: Clicks | Landing Page: vegamour.com/products/gro-revitalizing-shampoo-and-conditioner-kit

⚙
Account Configuration
Pixel / MMP
Reddit Pixel installed
Geo Targeting
United States
Active Campaigns
3 of 6
Total Campaigns
6 campaigns, 14 ad groups
Date Range
July 1 - August 7, 2026
Landing Pages
4 product pages on vegamour.com

Vegamour Reddit Ads Audit | Prepared by Melleka Marketing

Data source: Reddit Ads Manager export (Jul 1 - Aug 7, 2026) + internal build history