Account Overview
Total Spend
$3,293.61
Reach
274,901
Impressions
401,718
Purchases
19
17 view + 2 click
Revenue
$1,514.36
ROAS
45.98%
Full Funnel Breakdown
274,901
Reach
→
401,718
Impressions
→
2,226
Page Visits
→
1,743
View Content
→
63
Add to Cart
→
19
Purchases
| Campaign | Page Visits | View Content | Add to Cart | ATC Value | Purchases | Revenue | eCPA |
|---|---|---|---|---|---|---|---|
| GRO Hair Serum for Men | 1,008 | 752 | 28 | $1,119 | 9 | $562.39 | $88.91 |
| GRO Ageless | 545 | 413 | 16 | $614 | 7 | $770.69 | $99.60 |
| GRO Hair Serum | 673 | 578 | 19 | $660 | 3 | $181.28 | $161.83 |
| Total | 2,226 | 1,743 | 63 | $2,393 | 19 | $1,514.36 | $173.35 |
Campaign Performance Comparison
| Campaign | Status | Spend | Reach | Impressions | eCPM | Purchases | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|
| GRO Hair Serum for Men | Active | $800.19 | 112,401 | 163,919 | $4.88 | 9 | $562.39 | 70.28% |
| GRO Ageless | Active | $697.22 | 69,830 | 102,137 | $6.83 | 7 | $770.69 | 110.54% |
| GRO Hair Serum | Active | $485.48 | 54,208 | 76,741 | $6.33 | 3 | $181.28 | 37.34% |
| GRO Lash Serum | Paused | $518.58 | 22,113 | 32,482 | $15.96 | 0 | $0 | 0% |
| GRO Supplements | Paused | $432.57 | 8,817 | 14,049 | $30.79 | 0 | $0 | 0% |
| GRO Shampoo & Conditioner & Serum | Paused | $359.57 | 7,532 | 12,390 | $29.02 | 0 | $0 | 0% |
| Total | $3,293.61 | 274,901 | 401,718 | $8.20 | 19 | $1,514.36 | 45.98% |
Active Campaign 1 of 3
GRO Hair Serum for Men
Active
Spend
$800.19
Reach
112,401
Impressions
163,919
Purchases
9
Revenue
$562.39
ROAS
70.28%
Ad Creatives (4 Video Ads)
Video
Thinning Hair? Go Plant-Based. Try GRO+ Advanced for Men.
"This is your wake-up call. GRO+ Advanced delivers results men actually see." Before photo + product shot.
Video
10M+ Serums Sold. Zero Harsh Chemicals. See Why Men Are Switching to VEGAMOUR.
"98% saw less shedding" stat with disclaimer. Social proof angle with product imagery.
Video
Tired of Watching Your Hair Disappear? There's a Cleaner Fix Than Finasteride.
"Stop hiding under hats. GRO+ Advanced delivers density you can see." Before/after photos.
Video
Your Hair Is Thinning. This Plant-Based Serum Actually Works.
Man touching thinning hair. Product-focused creative with direct messaging.
Active Campaign 2 of 3
GRO Ageless
Active
Spend
$697.22
Reach
69,830
Impressions
102,137
Purchases
7
Revenue
$770.69
ROAS
110.54%
Ad Creatives (2 Image Ads)
Image
Give Gray Hair the Care It Deserves
GRO Ageless gold serum bottle on warm beige background. Clean, premium product-focused creative.
Image
Gray Hair, Meet Your New Ageless Routine
GRO Ageless serum + jar on terracotta stone surface. Multi-product lifestyle creative.
Active Campaign 3 of 3
GRO Hair Serum
Active
Spend
$485.48
Reach
54,208
Impressions
76,741
Purchases
3
Revenue
$181.28
ROAS
37.34%
Ad Creatives (4 Ads: 2 Image, 2 Video)
Image
Thinning Hair? There is a Plant-Powered Fix.
Woman holding GRO serum with callout bubbles: clinically tested results, clean vegan formula, backed by science, no harsh chemicals. "Not Your Typical Hair Serum."
Image
Thicker, Fuller Hair Starts Here.
GRO Hair Serum's plant-powered phytoactives help reduce shedding and support visibly thicker hair in as few as 90 days. 100% vegan. Cruelty-free. "Give your hair the recovery it needs after summer."
Image
Thinning Hair? There is a Plant-Powered Fix.
Retro pink flip phone with GRO serum on screen. "Your hair called... it's ready to GRO." Playful, scroll-stopping creative.
Video
Shedding Less. Growing More. No Drugs Needed.
GRO Hair Serum uses phytoactives (not drugs) to help reduce shedding and support thicker-looking hair. No minoxidil. No side effects. Just results. "Reduces signs of shedding by up to 90%."
Inactive Campaigns (Paused)
GRO Lash Serum
Paused
$518.58 spend
22,113 reach
32,482 impr
0 purchases
GRO Supplements
Paused
$432.57 spend
8,817 reach
14,049 impr
0 purchases
GRO Shampoo & Conditioner & Serum
Paused
$359.57 spend
7,532 reach
12,390 impr
0 purchases
Key Takeaways
GRO Ageless is the only profitable campaign
At 110.54% ROAS, GRO Ageless is the only campaign generating more revenue than spend. It also has the highest revenue per purchase ($110.10 avg order value vs. $62.49 for Men's and $60.43 for Hair Serum).
Men's campaign drives the most volume but at a loss
GRO Hair Serum for Men has the highest spend ($800.19), most reach (112,401), and most purchases (9), but returns only 70.28% of spend. Strong engagement signals suggest the audience is responsive, but conversion economics need improvement.
GRO Hair Serum (women's) has the weakest conversion rate
Only 3 purchases on $485.48 spend (37.34% ROAS). The funnel shows solid page visits (673) and content views (578), but a steep drop-off at checkout. The creative variety is strong (4 distinct angles), but the conversion path may need optimization.
All 3 paused campaigns had zero purchases
GRO Lash ($518.58), Supplements ($432.57), and Shampoo ($359.57) combined for $1,310.72 in spend with zero purchases. These were paused at the right time. If relaunched, they would need fundamentally different targeting or creative strategies.
Strong top-of-funnel, weak bottom-of-funnel
The account reached 274,901 users and drove 2,226 page visits, but only 63 added to cart (2.83% of page visitors) and 19 purchased (0.85% of page visitors). The creative is driving traffic; the landing page or pricing may be the bottleneck.